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{"id":10760,"date":"2015-10-09T00:00:00","date_gmt":"2015-10-09T03:00:00","guid":{"rendered":"http:\/\/www.blbbrasil.com.br\/blog\/sentimento-de-dono\/"},"modified":"2018-05-15T12:39:29","modified_gmt":"2018-05-15T15:39:29","slug":"sentimento-de-dono","status":"publish","type":"post","link":"https:\/\/dev.blbescoladenegocios.com.br\/blog\/sentimento-de-dono\/","title":{"rendered":"Sentimento de dono (Ownership) na cultura empresarial"},"content":{"rendered":"

Empresas de diferentes segmentos e tamanhos, com uma cultura empresarial bem definida, notadamente d\u00e3o grande valor ao comportamento dos funcion\u00e1rios. Sejam eles\u00a0de qualquer n\u00edvel hier\u00e1rquico, que tratem o trabalho como se fosse seu pr\u00f3prio neg\u00f3cio, que possuam um sentimento de dono.<\/p>\n

Cada empresa possui uma rede de interconex\u00f5es muito caracter\u00edstica. A qual\u00a0liga pontos f\u00edsicos de sua estrutura, como sua localiza\u00e7\u00e3o e sua tecnologia de produ\u00e7\u00e3o, at\u00e9 pontos intang\u00edveis, como a vis\u00e3o e a miss\u00e3o<\/a> que a empresa se prop\u00f5e, a imagem que seus funcion\u00e1rios e clientes fazem dela, suas rela\u00e7\u00f5es com stakeholders entre outros. Essa rede \u00e9 o que chamamos de cultura empresarial.<\/p>\n

Para Roberto Setubal, atual presidente do Banco Ita\u00fa, a cultura empresarial \u00e9 algo important\u00edssimo e para a qual n\u00e3o se d\u00e1 o devido valor no Brasil. Essa cultura empresarial \u00e9 traduzida com sucesso pela tr\u00edade Jorge Paulo Lemann, Marcel Telles e Beto Sicupira. Desempenhada por meio da cultura corporativa<\/a> desenvolvida desde os tempos do Banco Garantia. Um dos elementos mais importantes e que teve o maior impacto no sucesso de empresas como AB InBev, Burger King, Heinz, \u00e9 a cultura de ownership.<\/em><\/p>\n

O que \u00e9 o sentimento de dono?<\/h2>\n

Ownership \u00e9 uma palavra em ingl\u00eas que significa estado ou ato de ter posse sobre alguma coisa. \u00c9 sin\u00f4nimo de propriedade, posse ou dom\u00ednio. Segundo Telles: \u201cA gente quer que todo mundo se sinta dono, nos mais diferentes n\u00edveis. Dono por ser o dono daquela m\u00e1quina. Dono daquela \u00e1rea financeira. Daquele projeto. E dono da empresa tamb\u00e9m, atrav\u00e9s da sociedade. Nossa caracter\u00edstica mais importante \u00e9 uma busca incessante pelas pessoas que funcionam bem nesse ambiente. Nossa cultura \u00e9 de alta performance e de alta demanda. Porque dono \u00e9 dono!\u201d<\/p>\n

Prezando esse sentimento, as organiza\u00e7\u00f5es tentam maximizar a dedica\u00e7\u00e3o dos colaboradores, alinhando os interesses e facilitando a coordena\u00e7\u00e3o das atividades. Todavia, o que parece evidente nos manuais de gest\u00e3o de pessoas, na pr\u00e1tica \u00e9 um imenso desafio. Um dos principais motivos dessa dificuldade parte de quem \u00e9 respons\u00e1vel pela difus\u00e3o dessa cultura. O que \u00e9 lugar-comum no discurso de diretores e gerentes, muitas vezes \u00e9 inexistente ou de pouca aplicabilidade nas suas atitudes e decis\u00f5es cotidianas.<\/p>\n

O sentimento e os gestores<\/h3>\n

De forma involunt\u00e1ria ou deliberada, muitos gestores tomam decis\u00f5es com um \u201cc\u00e9rebro pr\u00e9-hist\u00f3rico\u201d. As decis\u00f5es s\u00e3o baseadas priorizando interesses individuais ou de seus pares. Com os quais t\u00eam maior intimidade, semelhan\u00e7a, familiaridade e certo conforto de relacionamento. Segundo Claudio Fern\u00e1ndez-Ar\u00e1oz, membro do conselho da Egon Zehnder, empresa de recrutamento de altos executivos, palestrante na escola de neg\u00f3cios de Harvard e pesquisador. Minando assim qualquer esfor\u00e7o de implanta\u00e7\u00e3o do sentimento de dono.<\/p>\n

Nesses casos, n\u00e3o h\u00e1 cultura empresarial bem elaborada ou Consultoria de Gest\u00e3o <\/a>que resolva. O exemplo e a pr\u00e1tica dos administradores da empresa falam mais alto e tendem a ser reproduzidos por todos os n\u00edveis hier\u00e1rquicos.<\/p>\n

Se o empres\u00e1rio de qualquer organiza\u00e7\u00e3o quiser disseminar o saud\u00e1vel sentimento de dono, precisa antes convencer a si mesmo e vigiar suas atitudes permanentemente. J\u00e1 que devem ser coerentes com os objetivos tra\u00e7ados pela empresa. Caso escolha manter sua agenda pr\u00f3pria em primeiro lugar, pode esquecer o belo discurso, pois ele n\u00e3o ser\u00e1 posto em pr\u00e1tica. Sua utiliza\u00e7\u00e3o acabar\u00e1 parecendo falsa e ir\u00e1 desgast\u00e1-lo.<\/p>\n

Para o verdadeiro executivo ou gestor da empresa, fica o desafio de valorizar os colaboradores que incorporam o ownership<\/a>. Atuando no interesse da corpora\u00e7\u00e3o e difundindo esse comportamento. A neglig\u00eancia com a cultura empresarial em detrimento as escolhas pessoais, como a pr\u00e1tica das agendas pr\u00f3prias, significa abrir m\u00e3o de crescimento\u00a0e\u00a0retorno. Eventualmente, do futuro do neg\u00f3cio.<\/p>\n

Yuri Areco<\/a>
\nDivis\u00e3o de Gest\u00e3o e Finan\u00e7as
\nBLB Brasil Auditores e Consultores<\/p>\n","protected":false},"excerpt":{"rendered":"

Cultivar o sentimento de dono nos colaboradores \u00e9 t\u00e1tica que fomenta bons resultados nas empresas.<\/p>\n","protected":false},"author":3,"featured_media":10761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,64,63],"tags":[19,22,327],"class_list":["post-10760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-gestao-e-negocios","category-variedades","tag-gestao","tag-negocios","tag-ownership"],"yoast_head":"\nSentimento de dono (Ownership) na cultura empresarial<\/title>\n<meta name=\"description\" content=\"Cultivar o sentimento de dono - 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