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{"id":14352,"date":"2018-10-22T10:27:51","date_gmt":"2018-10-22T13:27:51","guid":{"rendered":"https:\/\/www.blbbrasil.com.br\/blog\/?p=14352"},"modified":"2023-06-13T10:19:21","modified_gmt":"2023-06-13T13:19:21","slug":"mergers-and-acquisitions","status":"publish","type":"post","link":"https:\/\/dev.blbescoladenegocios.com.br\/blog\/mergers-and-acquisitions\/","title":{"rendered":"Mergers and Acquisitions: saiba o que \u00e9 e por que \u00e9 importante"},"content":{"rendered":"

O neg\u00f3cio vai muito bem, obrigado. Mas por uma s\u00e9rie de fatores pessoais ou mesmo financeiros ele n\u00e3o \u00e9 mais vi\u00e1vel para o propriet\u00e1rio ou para os s\u00f3cios. Chegou a hora, ent\u00e3o, de oferec\u00ea-lo ao mercado de mergers and acquisitions<\/strong>.<\/p>\n

A quest\u00e3o \u00e9: como preparar a empresa para o processo de venda e, principalmente, como torn\u00e1-la atrativa<\/strong> nesse momento? Vamos tentar elucidar as principais d\u00favidas com este\u00a0artigo, acompanhe.<\/p>\n

Como se faz o processo de fus\u00e3o e aquisi\u00e7\u00e3o?<\/strong><\/h2>\n

O processo de fus\u00e3o e aquisi\u00e7\u00e3o<\/strong> deve come\u00e7ar com o Plano de Execu\u00e7\u00e3o<\/strong>, ou seja, definir os objetivos principais, identificar os\u00a0fatores cr\u00edticos de sucesso<\/strong><\/a>, aprofundar o conhecimento na empresa<\/strong>, definir quais s\u00e3o as pessoas envolvidas e os prazos a serem\u00a0cumpridos. Feito isso, come\u00e7a a avalia\u00e7\u00e3o da empresa<\/strong> para descobrir seu valor real<\/strong> e isso n\u00e3o significa apenas o seu valor para venda, o seu pre\u00e7o. Tudo tem que ser colocado na ponta do l\u00e1pis.<\/p>\n

O processo de avalia\u00e7\u00e3o do valor de uma empresa, ou\u00a0valuation<\/em><\/strong>, \u00e9 mais complexo, envolve diversas vari\u00e1veis e depende da an\u00e1lise de cen\u00e1rios distintos para um resultado final. Deve ser levada em considera\u00e7\u00e3o a\u00a0posi\u00e7\u00e3o financeira da empresa<\/strong>, saber quais os benef\u00edcios<\/strong> prov\u00e1veis da transa\u00e7\u00e3o e os riscos <\/strong>que ela envolve.<\/p>\n

\u00c9 preciso tamb\u00e9m levar em conta as\u00a0proje\u00e7\u00f5es financeiras<\/strong><\/a>, o\u00a0volume de vendas<\/strong><\/a>, a\u00a0receita<\/strong><\/a>, o custo<\/strong> e o balan\u00e7o<\/strong>. Esse processo \u00e9 t\u00e3o detalhado quanto importante, e \u00e9 por isso que existem empresas especializadas em\u00a0Valuation<\/em><\/strong><\/a>, como o Grupo BLB Brasil<\/strong>.<\/p>\n

Ap\u00f3s esse segundo processo, \u00e9 hora de a lideran\u00e7a corporativa determinar os benef\u00edcios e as desvantagens da aquisi\u00e7\u00e3o (acquisition)<\/strong>\u00a0ou fus\u00e3o (merger)<\/strong> proposta antes de tomar uma decis\u00e3o. Se ela for positiva, est\u00e1 na hora de falar de pre\u00e7o<\/strong> e da estrutura da transa\u00e7\u00e3o<\/strong>, ou seja, a proposta, em si.<\/p>\n

Uma vez que a proposta foi aceita, os s\u00f3cios ou l\u00edderes compradores devem assegurar uma revis\u00e3o completa<\/strong> e abrangente de\u00a0Due Diligence<\/em><\/strong><\/a>\u00a0da entidade alvo, a fim de compreender completamente as quest\u00f5es, oportunidades e riscos associados \u00e0 transa\u00e7\u00e3o.<\/p>\n

A\u00a0Due Diligence<\/em>\u00a0envolve uma revis\u00e3o da posi\u00e7\u00e3o financeira apresentada, al\u00e9m de uma profunda an\u00e1lise jur\u00eddica e operacional<\/strong> da empresa a ser comprada. Em resumo, \u00e9 hora de comprovar<\/strong> o que foi dito e apresentado.<\/p>\n

Se tudo estiver de acordo com o que as partes desejam, ap\u00f3s esse tr\u00e2mite \u00e9 poss\u00edvel ir para os ajustes finais e a negocia\u00e7\u00e3o de termos, se for o ocaso. Por fim o contrato de venda \u00e9 feito e, ap\u00f3s assinado, conclui-se a transa\u00e7\u00e3o financeira<\/strong>. Com todos esses passos prontos \u00e9 s\u00f3 anunciar o neg\u00f3cio ao mercado.<\/p>\n

Na ponta do l\u00e1pis<\/strong><\/h2>\n

Os c\u00e1lculos precisam ser exatos para que o neg\u00f3cio seja, de fato, transparente e confi\u00e1vel.\u00a0Um dos m\u00e9todos mais utilizados no mercado para calcular esse valor \u00e9 o de Fluxo de Caixa Descontado<\/strong> (FCD), que, em vez de considerar os ativos e passivos da empresa e avaliar seu patrim\u00f4nio, parte do princ\u00edpio de que para que o neg\u00f3cio valha a pena o que realmente importa \u00e9 sua capacidade de gerar resultados no futuro<\/strong>.<\/p>\n

O FCD, por\u00e9m, tamb\u00e9m n\u00e3o \u00e9 o \u00fanico modo que pode ser utilizado. As empresas podem empregar ainda a precifica\u00e7\u00e3o via m\u00faltiplos<\/strong>, liquida\u00e7\u00e3o ou ainda fazer considera\u00e7\u00f5es sobre as compet\u00eancias de uni\u00f5es operacionais e financeiras em processos de fus\u00e3o e aquisi\u00e7\u00e3o do neg\u00f3cio.<\/p>\n

Saiba os tr\u00eas passos para estabelecer o Fluxo de Caixa Descontado de forma correta:<\/p>\n

    \n
  1. Contabilizar o fluxo de caixa livre da empresa para os anos sequentes;<\/li>\n
  2. Precisar o custo m\u00e9dio ponderado de capital da empresa;<\/li>\n
  3. Calcular o Valor Presente L\u00edquido (VPL) do fluxo de caixa livre utilizando o custo de capital como taxa de desconto.<\/li>\n<\/ol>\n

    Dessa forma, com a contabiliza\u00e7\u00e3o exata <\/strong>do fluxo de caixa livre nos pr\u00f3ximos anos e o custo m\u00e9dio ponderado da empresa, \u00e9 poss\u00edvel definir, com uma precis\u00e3o quase exata<\/strong>, o atual valor da empresa, sendo preciso fazer mais algumas contas.<\/p>\n

    Para chegar ao fluxo de caixa livre \u00e9 preciso estimar o NOPLAT, ou lucro operacional futuro<\/strong>, e subtrair todos os investimentos a serem realizados, seja em capital ou em necessidade de capital de giro. J\u00e1 o custo de capital \u00e9 a combina\u00e7\u00e3o avaliada entre custo do capital de terceiros e do capital pr\u00f3prio, valores estes que s\u00e3o mais tang\u00edveis.<\/p>\n

    O valor da empresa<\/strong>, em resumo, normalmente estar\u00e1 dentro de um n\u00edvel de confian\u00e7a das informa\u00e7\u00f5es que ser\u00e1 utilizado como base na negocia\u00e7\u00e3o de compra e venda.<\/p>\n

    Mas o que \u00e9 M&A?<\/strong><\/h2>\n

    Mergers and Acquisitions<\/strong>, que em portugu\u00eas pode ser traduzido como Fus\u00f5es e Aquisi\u00e7\u00f5es<\/strong>, ou F&A<\/strong>, resume a consolida\u00e7\u00e3o de empresas<\/strong>, que pode permitir que elas cres\u00e7am ou mesmo que mudem a posi\u00e7\u00e3o competitiva no mercado e at\u00e9 natureza de seus neg\u00f3cios.<\/p>\n

    As fus\u00f5es e aquisi\u00e7\u00f5es de marcas e empresas t\u00eam muito a ver com a estrat\u00e9gia de mercado<\/strong> delas naquele momento. Pode ainda significar a necessidade de um ganho na efici\u00eancia<\/strong> ou mesmo na obten\u00e7\u00e3o de recursos<\/strong>. Ou ainda a oportunidade de comprar<\/strong> por um valor melhor uma marca.<\/p>\n

    H\u00e1 um ponto comum v\u00e1lido tanto para quem quer vender quanto para quem quer comprar um neg\u00f3cio, e ele \u00e9 a Gest\u00e3o Or\u00e7ament\u00e1ria<\/strong>. Isso porque, para o primeiro vai dar a transpar\u00eancia<\/strong> necess\u00e1ria ao neg\u00f3cio, e para o segundo vai ajudar a valorizar a empresa<\/strong>: quanto mais completa a Gest\u00e3o Or\u00e7ament\u00e1ria, melhor avaliado o neg\u00f3cio \u00e9 no mercado.<\/p>\n

    E fus\u00e3o, propriamente dita, o que \u00e9?<\/strong><\/h2>\n

    Uma fus\u00e3o<\/strong> \u00e9 a combina\u00e7\u00e3o de duas ou mais empresas<\/strong> que unem for\u00e7as para se tornarem um novo neg\u00f3cio<\/strong>, geralmente com um novo nome.\u00a0Levando em conta o ponto de vista jur\u00eddico, a Lei das Sociedades An\u00f4nimas (Lei n\u00ba\u00a06.404\/76<\/strong><\/a>), no artigo 228 diz que \u201cFus\u00e3o \u00e9 a opera\u00e7\u00e3o pela qual se unem duas ou mais sociedades para formar sociedade nova, que lhes suceder\u00e1 em todos os direitos e obriga\u00e7\u00f5es\u201d.<\/p>\n

    Os tipos mais comuns de fus\u00f5es<\/strong> s\u00e3o horizontal<\/strong>, vertical<\/strong>, conglomerado<\/strong>, fus\u00e3o de extens\u00e3o de mercado<\/strong> e fus\u00e3o de extens\u00e3o de produto<\/strong>. O termo escolhido depende da fun\u00e7\u00e3o econ\u00f4mica, finalidade da transa\u00e7\u00e3o comercial e relacionamento entre as empresas da fus\u00e3o.<\/p>\n

    Dada a complexidade descrita neste artigo, \u00e9 responsabilidade das empresas envolvidas procurar profissionais capazes<\/strong><\/a> de lidar com todos os assuntos t\u00e9cnicos com excel\u00eancia, a fim de que se realize o melhor neg\u00f3cio poss\u00edvel. Conte conosco em seu processo de M&A!<\/p>\n","protected":false},"excerpt":{"rendered":"

    O neg\u00f3cio vai muito bem, obrigado. Mas por uma s\u00e9rie de fatores pessoais ou mesmo financeiros ele n\u00e3o \u00e9 mais vi\u00e1vel para o propriet\u00e1rio ou para os s\u00f3cios. Chegou a hora, ent\u00e3o, de oferec\u00ea-lo ao mercado de mergers and acquisitions. A quest\u00e3o \u00e9: como preparar a empresa para o processo de venda e, principalmente, como […]<\/p>\n","protected":false},"author":7,"featured_media":14353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,717,64,713],"tags":[504,292,93,113,94],"class_list":["post-14352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-economia","category-gestao-e-negocios","category-investimentos","tag-combinacao-de-negocios","tag-economia","tag-fusoes-e-aquisicoes","tag-gestao-empresarial","tag-mergers-and-aquisitions"],"yoast_head":"\nMergers and Acquisitions: saiba o que \u00e9 e por que \u00e9 importante<\/title>\n<meta name=\"description\" content=\"Como preparar a empresa para o processo de venda e, principalmente, como torn\u00e1-la atrativa para o mercado de mergers and acquisitions? 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