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{"id":14766,"date":"2019-02-04T11:08:33","date_gmt":"2019-02-04T13:08:33","guid":{"rendered":"https:\/\/www.blbbrasil.com.br\/blog\/?p=14766"},"modified":"2023-11-16T16:48:53","modified_gmt":"2023-11-16T19:48:53","slug":"custo-brasil-oportunidade","status":"publish","type":"post","link":"https:\/\/dev.blbescoladenegocios.com.br\/blog\/custo-brasil-oportunidade\/","title":{"rendered":"Custo Brasil: uma oportunidade para seu neg\u00f3cio"},"content":{"rendered":"\n

A carga tribut\u00e1ria no Brasil em 2017 atingiu 32,43% da produ\u00e7\u00e3o interna do pa\u00eds (PIB), a informa\u00e7\u00e3o foi divulgada pela Receita Federal<\/a><\/strong> em dezembro de 2018. Em compara\u00e7\u00e3o com o per\u00edodo anterior (2016), houve um acr\u00e9scimo 0,14 pontos percentuais.<\/p>\n

Aqueles que conhecem um pouco de finan\u00e7as p\u00fablicas sabem que o percentual \u00e9 muito maior. Explico: o valor divulgado pela Receita Federal considera o efetivamente arrecadado, mas como a sonega\u00e7\u00e3o<\/a><\/strong> no pa\u00eds \u00e9 muito alta, as empresas que possuem uma conformidade tribut\u00e1ria acabam \u201cpagando\u201d por essa sonega\u00e7\u00e3o \u2013 o que as tornam respons\u00e1veis por um recolhimento muito acima do divulgado: algo em torno de 47,9%.<\/p>\n

Al\u00e9m da alta carga tribut\u00e1ria, os tributos trazem um \u201ccusto oculto\u201d alt\u00edssimo: o custo de conformidade das obriga\u00e7\u00f5es tribut\u00e1rias acess\u00f3rias.<\/p>\n

O custo de conformidade das obriga\u00e7\u00f5es acess\u00f3rias representa 3,53% do faturamento anual das empresas, um valor alt\u00edssimo comparado ao resto do mundo \u2013 na \u00cdndia, por exemplo, seria algo em torno de 0,23% (MIYOSHI e NAKAO, 2012).<\/p>\n

Solu\u00e7\u00f5es para minimizar o custo Brasil<\/strong><\/h2>\n

Mas qual o motivo de citarmos esses dados? Por um fato simples: o empres\u00e1rio que atua no Brasil precisa encontrar solu\u00e7\u00f5es para diminuir o custo das obriga\u00e7\u00f5es tribut\u00e1rias, fator vital para sobreviv\u00eancia em um mercado t\u00e3o competitivo e caro.<\/p>\n

Ali\u00e1s, \u00e9 poss\u00edvel ir adiante: o empres\u00e1rio que consegue ter uma vis\u00e3o do cen\u00e1rio nacional pode obter proveito do custo Brasil. Enquanto seus concorrentes est\u00e3o pressionando a margem de lucro ou buscando insumos mais baratos para obterem uma redu\u00e7\u00e3o m\u00ednima no pre\u00e7o de venda, o empres\u00e1rio que consegue compreender o custo Brasil \u00e9 capaz de alcan\u00e7ar margens significativas na redu\u00e7\u00e3o do seu custo por meio de estrat\u00e9gias tribut\u00e1rias, apresentando pre\u00e7os mais competitivos no mercado.<\/p>\n

Isso significa, no m\u00ednimo, atuar em duas frentes:<\/p>\n

1\u00ba – Redu\u00e7\u00e3o do custo das obriga\u00e7\u00f5es acess\u00f3rias:<\/strong><\/h3>\n